May 31, 2021 user

Journals are more than a work surface. It’s a landscape. A self-portrait. A stage. It’s a launchpad. A treasure chest. H0me-base and H.Q. It’s where it all starts. Where the magic happens. Where dreams become reality. It’s the one dedicated place, throughout history, across the globe, where we all go to think, learn, write, sketch, plan, invent, improve as well as reimagine.  


Create and curate inspired accessories for inspiring people, from individual objects to hand-coordinated, customized stationery products. Believe that when people work with passion, they live with purpose and make the world a better place. Your products are more than utility items.

They’re catalysts and containers for creativity and change. They’re purposeful, universal objects that physically, personally connect us to our greatest inspirations, aspirations, ideas—and to the world we all share. 

From journals, notebooks, and custom stationery, to boxes, organizers, personalizers, and beyond, every design comes straight from the hands and minds of fellow creators.

Artisans many of whom belong to disenfranchised groups in developing countries are fairly compensated as well as support, so they can better support their families and communities. People are continually seeking and refining sustainable materials like recycled leathers, tree-free paper, and cast-off wood as well as processes and practices that reduce our negative impact and create a positive one.

A portion of every Soothi purchase is donated to an organization we encountered on the sourcing trip that changed everything. Animal Aid Unlimited, a rescue hospital and sanctuary for street animals in Rajasthan, India. 


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