At the end of the day, most bloggers want more traffic (and many want more money). If you also feel the same, it’s time to understand the power of email marketing.
I’m writing this post after 2274 days of blogging, and I only started email marketing at a later stage of my blogging career. This is one of the biggest regrets that I have, as I now realize the importance of an email list.
Having a professional email tool helps in many ways:
- control when to send an email newsletter.
- schedule follow-up emails and new subscribers will receive these emails automatically.
- personalize emails using the name of the reader. (Personalization is one of the most powerful aspects of email marketing.)
- export your email list and use it for retargeting.
Challenges While Using An Email Marketing Tool
One of the biggest problems I faced when starting out with an email marketing tool was understanding the tricks and techniques associated with the program.
I signed up for AWeber, and I delayed adding an email subscription form for a long time. Thanks to advancements in the WordPress plugin ecosphere, we now have various plugins to get this job done.
Another significant challenge is sending engaging emails to your subscribers. Many marketers suggest you treat your email list as a vehicle for selling stuff, which is not the right way to go about it.
Your email list is the biggest asset of your blog, and all of those subscribers are people who love your blog. These people are also your brand advocates, so your goal should always be to give them something extra.
If you are looking for a cheap solution, I would suggest not to focus on email marketing at all. That’s the cheapest way to do it.
But if you are one of those smart bloggers who understands the importance of an email list, you should start by investing in the right tool and the right techniques.
From my experience, here are best tools available. Choose the one that works best for your budget:
- AWeber (30-day free trial available).
- ConvertKit (what I’m currently using).
- Bloom by Elegant Themes or the OptinMonster plugin (use any of these two to add email subscription boxes on your blog).
- Leadpages (use it to create high converting landing pages on your blog). I have purchased a two-year license for $1000, and you can start now for as low as $25/month.
Even if you are not ready to invest a lot, I would recommend you at least take a free trial of AWeber, and follow the below guide to create and grow your first list.
Over the next 30 days, send out two emails every week, and you will be amazed to see how your engagement skyrockets!
Are you using email marketing for your blog? What are the challenges you are facing? Let me know your experiences in the comments below!
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