Netflix has informed investors that it is going to enter the video game industry and that its landing will initially be on mobile phones.
When in January 2019, Netflix said it saw more competition on Fortnite than on HBO, few could imagine that two and a half years later we would be talking about the entertainment company’s landing in the entertainment industry. video game. But the latest news points in that direction and it will be soon.
The first news about it appeared a few months ago, last week it was confirmed that it might launch in 2022 and now it is also known that the first titles will land on cellphones. The information came from an email from the company to investors, as we saw in The Verge.
Netflix announces that after experiments with interactive chapters, such as Black Mirror: Bandersnatch, they find “games as another new category of content for us, similar to our extension to the original movies, animation, and television. unscripted ”.
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According to the same email, they warn that “Initially, we will focus mainly on games for mobile devices ” A more than logical step and a warning for platforms like Google Play Pass and Apple Arcade.
In order to shape the project, will have Mike Verdu as head of development, former director of Electronic Arts. Although it is not known what will be the initial approach with video games or any details about it. The only thing that goes without saying is that they will have to blaze a new trail in such a competitive industry.
In addition, we note that video games will be included in the price without additional costs, at least in the first period. But we already know that this is an industry where different forms of monetization are still being considered.
In recent years, we have seen successes, but also failures of companies that have decided to bet on the world of video games. So far Netflix has a good history as a business, but it is true that the competition keeps increasing and they are not growing as expected. We will see how they advance in this new stage.